To learn more, read their submission guidelines. They want clever ideas that are aimed at their “smart adult audience.” They pay $100 for any idea that they use.
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They have a full line of greeting cards including birthday, wedding, retirement, Halloween, Christmas and Thanksgiving cards.
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They want “contemporary prose or poetry written from personal experience that reflects the thoughts and feelings people today want to communicate to one another, but don’t always know how to put into words.” To read their complete submission guidelines, visit this page. They pay $300 for exclusive worldwide rights to use poetry in greeting cards and other products.